For years, there has been talk and movements toward an Atlanta Aerotropolis. Now, with the Porsche Headquarters already under construction, and the great recession receding, it looks likely to happen.
The Atlanta Regional Commission has stated one of it’s major goals for 2014 is the creation of the Atlanta Aerotropolis Alliance, a new economic coalition centered around Hartsfield-Jackson International Airport.
TVS and Jacoby planned Aerotropolis Atlanta as a mixed-use development zoned for 6.5 million square feet of Class-A office, hotel, conference center, retail, data center, business park, and the parking facility. It promises to be the touchstone for Atlanta’s Southside that Atlantic Station has been for Midtown Atlanta.
John Kasarda, a University of North Carolina professor who has written a book entitled “Aerotropolis”, envisions integrated economic regions supported by airport-driven commercial development. Speaking recently at Georgia State University, he proclaimed,
“You [Atlanta] can be a first-tier city. You have the trump card to do it.”
With 92 million passengers per year, Hartsfield-Jackson Atlanta International Airport is an irreplaceable economic engine that – if tuned correctly – could raise Atlanta to the level of powerhouses like New York, Tokyo and London, all of which have constrained airports, according to Global Atlanta.
“When I look at Atlanta, I see a Formula One engine with a station-wagon body,”
he said, adding that the body can be changed with good governance and leaders who measure milestones in decades rather than years.
The idea is to cohesively and systematically develop massive land areas near the airport by attracting businesses that need frequent and easy access to airports — delivery-fulfillment centers, warehouses, logistics centers, exporters, Web commerce companies, biomedical manufacturers and other time-sensitive enterprises — other clusters of businesses that cater to existing companies will be formed, aerotropolis advocates say. Projects, such as offices, retail, recreational, entertainment and residential complexes, will soon follow, forming a city whose core and economic engine is the airport.
High Speed Trains
Clayton News Daily reported that the Aerotropolis would be the multi-modal transportation terminal for up to six high-speed rail lines connecting Atlanta with Chattanooga, Charlotte, Savannah and Birmingham, with Columbus as a strong possibility as well. The Atlanta-Charlotte line has the most funding for studies, which will be completed in 2015. Studies show the others are feasible. These would be limited access high speed lines for trains around 160 mph probably following the existing interstate highways. Commuter trains with multiple stops have shown less success in feasibility studies thus far.
Porsche Cars North America
Already under construction, the new headquarters is estimated to result in a $100 million dollar investment that will eventually employ 400 in the Atlanta area. Jacoby and Porsche, in collaboration, have designed the new 26-acre campus that will include a 220,000-square-foot office tower. The site will include the Porsche Cars North America headquarters, Porsche Technical Training Center, and the Porsche Customer and Driving Experience Center, featuring a 1.6-mile test track and handling circuit.
All wrapped up in a sleek ultra-stylish architectural package.
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- The Rise of the Aerial Commuter: When Will We All Be Flying to Work? (gizmodo.com)
- New top model in the model range: The Porsche Panamera Turbo S (prnewswire.com)
- Hartsfield-Jackson announces 2013 Thanksgiving travel forecast (bizjournals.com)
- Delta adds Porsche shuttles at MSP airport (bizjournals.com)
- Consultant: Dallas likely to jump to No. 2 U.S. airport behind Atlanta (bizjournals.com)
- Report: Porsche planning customer driving center at Le Mans (autoblog.com)
- Porsche unveils Macan compact SUV (SLIDESHOW) (bizjournals.com)
- Video: A closer look at the 2015 Porsche Macan (autoblog.com)