Invest: The Atlanta Streetcar Experience

Get on the Atlanta Streetcar Gravy Train.

New Siemens Trains and track being laid

New Siemens Trains have arrived and the tracks are almost finished.

route_map
The phase 1 route will connect The Georgia Aquarium on the west to Martin Luther King Jr National Historic Site on the East.
Development along the Atlanta BeltLine
Development along the Atlanta BeltLine

Atlanta has experienced its greatest central city growth for many decades

and will very likely surpass that growth.

In June, the Atlanta Streetcar will send it’s first gleaming trains whooshing around 36 blocks of Downtown Atlanta. The route has modern and historic skyscrapers, interesting parks, historic districts and some of the very best locations of Downtown Atlanta. Still, there are several great sites for new towers fronting Centennial Olympic Park, multiple sites for residences, offices and great retail/restaurants.

By 2030, it is projected that Downtown Atlanta will experience 5.1 million square feet of retail absorption and an increase of approximately 4.4 million square feet of new office space thanks to the Atlanta Streetcar.

20 year plan for the Atlanta Streetcar, light rail at the Atlanta Beltline, combined with MARTA heavy rail.
20 year plan for the Atlanta Streetcar, light rail at the Atlanta Beltline, combined with MARTA heavy rail.

By 2034, the Atlanta Streetcar and Atlanta BeltLine light rail is expected to have been expanded to 63 miles of track including Peachtree Street, North Avenue, Tenth Street, Luckie/Marietta St, Irwin Street, Turner Field/Grant Park and the East and West BeltLines.

New Streetcar arrives in Atlanta
New Streetcar arrives in Atlanta

Streetcar interior

Streetcar interior
Streetcar Route Map
Streetcar Route Map
Redevelopment Areas
Redevelopment Areas of Opportunity

The Atlanta Streetcar links these unique landmarks:

The ultra-modern sparkling blue streetcars will turn north on Peachtree Street from the fountains of Robert W. Woodruff Park,

woodruff-park
Some of the fountains of Robert W. Woodruff Park in the center of Downtown Atlanta.
The Equitable Insurance Building
The Equitable Insurance Building
wood-equit
Historic columns of the 1898 Equitable Building in front of the modern building of the same name.
mms_Rhodes-Haverty_Building
Art Deco Rhodes-Haverty Building, now the Residence Inn Atlanta Downtown
Peachtree
Looking back south towards Five Points and the Flatiron Building

just north of  Five Points, Atlanta’s commercial center for about 180 years. First passing the 35-story 1968 bronze modernist landmark of the Equitable Building, next is will be the slim art-deco 21-story Rhodes-Haverty Building (now Residence Inn Atlanta Downtown) and on the right, the 1906 17-story sculpted white marble Candler Building.

mms_Candler_Building
Candler Building

mms (2)

carved white marble of the Candler Building
mms5
elaborate marble & bronze entrance of the Candler Building
mms3
the ornate staircase in the lobby of the Candler
Margaret-Mitchell-Square-redidication
The Mayor speaking at Margaret Mitchell Square
mms02
abstract sculptural columns of Margaret Mitchell Square fountain
mms-central
Atlanta Central Library by world-renowned architect Marcel Breuer
Peachtree at Carnegie Way and the Peachtree Center MARTA subway station
Peachtree at Carnegie Way and the Peachtree Center MARTA subway station
Peachtree Center MARTA station with the exposed solid granite tunnel walls
Peachtree Center MARTA station with the exposed solid granite tunnel walls
SONY DSC
Georgia Pacific headquarters is a sleek tower of red granite
mms-gpac
The rear of the Georgia-Pacific Tower is more sculptural

The first stop is at Margaret Mitchell Square with its modern sculptural fountain and Peachtree Center MARTA subway station. Also here are The Central Library (1980), the last building completed by great modernist architect Marcel Breuer, who also designed the Whitney Museum in New York, and the tall red granite  modernist 52-story tower of the Georgia-Pacific Headquarters from 1982.

pt-davisons_macys_1927 - Copy
The Davisons-Macy’s store built in 1927
The old Macy's, now an event space.
The old Macy’s, now an event space.
Peachtree-Interior
200 Peachtree (old Macy’s) is a meeting and event space now
pchtree st
Office Building across Peachtree St
pt-ellis
The Ellis, a boutique hotel
peach-Hotel_Ellis
The terrace and entrance of The Ellis
The Ritz Carlton Atlanta Downtown
The Ritz Carlton Atlanta Downtown
a.ritz-carlton-atlanta-atlanta-georgia-103794-1
Interior of the Ritz
a westi
Westin Peachtree Plaza Hotel

The train will turn left onto Ellis Street between the classic 1927-1992 Davison’s-Macy’s Department Store and the infamous Winecoff Hotel built in 1913– now the boutique chic Ellis Hotel.  Across the street is the luxury Ritz-Carlton Downtown Atlanta and close by is the 70-story Westin Peachtree Plaza— for many years the tallest hotel in the world, but still topped with a revolving restaurant with stunning views. At Spring Street, just past a tiny triangular park with obelisk commemorating Atlanta’s first spring water source, the streetcar will veer left upon Andrew Young International Boulevard where it will pass AmericasMart— one of the world’s largest permanent wholesale trade centers– and heading straight for Centennial Olympic Park. Here are the Fountain of Rings, the Georgia Aquarium (the world’s largest), the World of Coca-Cola museum, the Georgia World Conference Center, the CNN Center, the Atlanta Skyview Ferris wheel.  Later this year, the National Center for Human & Civil Rights and College Football Hall of Fame will open alongside the great park.

cop (2)
Streetcar stop at beautiful Centennial Olympic Park & Andrew Young International Boulevard
ccp
Olympic Fountain of Rings, with Atlanta Sky View Ferris Wheel in the background.
cop5
North east corner of Centennial Olympic Park near World of Coca-Cola
coPark-ave-retrofit
Northwest corner of Centennial Olympic Park with new proposed al fresco dining
cop-Chamber-Building-final_9.4.13_sm
Proposed new Atlanta Chamber of Commerce to open up Park to new College Football Hall of Fame Building
cop-GA
The Georgia Aquarium is a dynamic impressive experience
cop-aqua
One of the ways to interact with the fish all around you.
cop-World of Coca Cola 1
The World of Coca-Cola museum, next to the Aquarium.
cop-coke
Part of the World of Coke
Office Building on Centennial Olympic Park
Office Building on Centennial Olympic Park

CFHOF_Exterior Day

The new College Football Hall of Fame, under construction now, opens this year.
cop-cfhf
Center field at the new College Football Hall of Fame
cop-CFHOF_Overhead_Site_Schematic
College Football Hall of Fame site plan showing Olympic Park, Aquarium, World of Coke, National Center for Human & Civil Rights, Georgia World Congress Center, and CNN Center
cop- by Freelon01
National Center for Civil and Human Rights is under construction and will be opening this year.
cop-National Center for Civil and Human Rights by Freelon06
Interior of the National Center for Civil and Human Rights Museum
centennial-prop-with-development-03
Rendering showing potential new highrise buildings fronting Centennial Olympic Park.
20131213_175146_resized
Map of the Centennial Olympic Park area
cent-olympic
Fountain of Rings
cop
natural stream in Olympic Park
cop2
gardens and sculpture
copSky
Olympic columns and Atlanta SkyView

The streetcar will turn left on Luckie Street passing the 1911 Tabernacle (several times voted as the best medium-sized music venue in the country). At Ted’s Montana Grill, you can get the best free-range buffalo steak you’ve never imagined– as well as a possible sighting of Ted Turner himself. The next stop is the Fairlie-Poplar Landmark Historic District, one of Atlanta’s largest collection of historic buildings with pedestrian-friendly narrow streets, art galleries, cafes and clubs. The train then passes the Rialto Theatre and Theatrical Outfit centers for performing arts while bringing you back to Woodruff Park where we started the tour.

luckieTab

The Tabernacle, one of the nation’s top concert halls, was once a Baptist Church, and is lovingly known locally as “the Tabby”.
The Tabby concert hall and the SkyView.
The Tabby concert hall and the SkyView.
lu
The Tabby
Luckie (2)
Condominiums on Luckie St
fp-Grant BldgBroad st
The Grant Building in the Fairlie-Poplar District
tmg001
Ted’s Montana Cafe in the Turner Building
woodruff-GSU-LEARNING-CENTER-C
An attractive Georgia State University Building
luck-Rialto-3
The Rialto Theatre for performing Arts. Next door is the Theatrical Outfit.
fairlie-pop
The Fairlie -Poplar District
fp4
Broad Street sidewalk cafes in the Fairlie-Poplar District
The Tabernacle, one of the nation's top concert halls, was once a Baptist Church, and is lovingly known locally as "the Tabby".
A children’s play area in the centrally located, Woodruff Park.
SunTrust Bank, constructed of Georgia marble in 1971.
SunTrust Bank, constructed of Georgia marble in 1971.

However, we’re less than half way through the route of Atlanta’s first streetcar in about 70 years.

wo
Atlanta Rising From the Ashes
woodruff park5
Downtown Atlanta has directional and historical signage as well as Ambassadors to help with your any need.
Woodruff Park is surrounded by new and historic skyscrapers
Woodruff Park is surrounded by new and historic skyscrapers

The train will turn south on Park Place along Woodruff Park’s eastern edge, which contains fountains, the sculpture Atlanta Rising from the Ashes (The Phoenix), food vendors, shady trees and grassy greens. The 1971 Trust Company of Georgia (now SunTrust Bank) will be on your left as you turn onto Edgewood Avenue. The 17-story 1913 Hurt Building will be on the right with its elegant Georgia marble entrance rotunda. The next stop is Hurt Park. Joel Hurt was the developer of Atlanta’s first streetcar suburb, Inman Park, and cofounder of SunTrust Bank (Coca-Cola’s Bank). Speaking of Coca-Cola, on the right at 125 Edgewood at Courtland Ave, is the Dixie Coca-Cola Bottling Co., the oldest Coke building to remain– an ornate 1891 corner Victorian owned by Georgia State University whose buildings are multiplying this area. Also on the right is the beautiful 1903 classical revival Coca-Cola Building Annex.

edgwd- Hurt
The Hurt Building
edge-Hurt-Building
The Hurt Building marble detail
The oldest standing Coca-cola Building, 1891.
The oldest standing Coca-cola Building, 1891.
edgewood property_1
Edgewood historic structure
Edgewood-Bridge-Photoshop-Rendering-Board-with-Before-picture-Updated_rev
Rendering of the connection between the BeltLine and Edgewood Avenue

The Sweet Auburn Market was known as the Municipal Market as is great for shopping, eating, and exploration.

The Sweet Auburn Market was known as the Municipal Market as is great for shopping, eating, and exploration.
The Sweet Auburn Market was known as the Municipal Market as is great for shopping, eating, and exploration.
The Sweet Auburn Market was known as the Municipal Market as is great for shopping, eating, and exploration.

The next landmark is Sweet Auburn Market (or the Municipal Market) which is a great southern urban market experience and a wonderful place to get fresh foods from the farm in the center of a great American metropolis. The streetcar will pass under the I-75-I-85 Connector into the sousthern end of very trendy Old Fourth Ward or O4W as it is known colloquially. On the left is Dobbs Plaza, named after John Wesley Dobbs, born in 1882, known the “mayor of Auburn Avenue”. He coined the phrase “Sweet Auburn” and was the grandfather of Atlanta’s first black mayor, Maynard Jackson, in elected in 1974. The streetcar turns left at Jackson Avenue and at the corner of Auburn Avenue is the church where Martin Luther King, Jr. and his father preached– Ebenezer Baptist Church. This is the stop for the 35 acre Martin Luther King, Jr. National Historic District. MLK’s family home, The King Center and burial site, museum, International Civil Rights Walk of Fame and new Ebenezer Horizons Church. 

auburn
New Horizons Ebenezer Church
auburn-jb-02.photoblog900
MLK’s neighborhood, the Old Fourth Ward (O4W).
au-ebene
MLK’s Ebenezer Baptist Church
au-fire
Old 4th Ward Fire Station

au-king

MLK Memorial
MLK Memorial

Heading back toward the center of downtown, this is historic Sweet Auburn which, in 1906, Forbes magazine called “the richest negro street in the world”, a phrase coined by John Wesley Dobbs. On the left is historic Wheat St Baptist Church, built in the Gothic revival style from limestone. The renaissance revival Prince Hall Masonic Temple, on the right, was built in 1937 and has also been the home of the first African-American radio station in the US and the SCLC headquarters. The Odd Fellows Building housed offices, retail, 1,296 seat auditorium, movie theatre, and a roof garden– where most of black Atlanta’s dances and social functions happened during the 1920’s and 1930’s.

Prince Hall Masonic Temple
Prince Hall Masonic Temple

Big Bethel AME Church is next, on the right, built from Georgia granite in the Romanesque revival style. Once the center of African-American music and entertainment in Atlanta, Egyptian revival styled Royal Peacock Club was originally called the Top Hat Club when it opened in 1938. The club hosted local talent and national acts such as Ray Charles, Marvin Gaye, Aretha Franklin, Dizzy Gillespie, Bessie Smith, Louis Armstrong, B.B. King, the Supremes, the Four Tops, and Atlanta’s own Gladys Knight & The Pips.

BigBethel (2)
Big Bethel Church, built from Georgia granite
Auburn_District_Atlanta_Georgia
Famous Auburn Avenue with Big Bethel.
au-peacock
The Royal Peacock, infamous club from way back then and now!
The Royal Peacock
The Royal Peacock
southern bell
Early high technology: the Southern Bell Telephone Company Building
Southern-Bell-Telephone-Telegraph-Building-Windows-Detail-History-Atlanta-2014
carved limestone Art Deco details of the Southern Bell Building.

The Beaux-arts style (1890-1927) Atlanta Life Insurance Company Building is on the right and was established by Alonzo Herndon. Once a slave, Herndon became the first black millionaire in Atlanta. On the left is APEX Museum (African American Panoramic Experience). The beautiful limestone Art Deco 14 story tower on the right is the Southern Bell Telephone Company Building (AT&T). Planned to be 25 stories, it was constructed as only six stories in 1929. Newspaper articles at the time described its “technologically advanced and environmental features”. Subsequent additions in 1947, 1948 and 1963 brought it to its present height. Renaissance Walk at Sweet Auburn is a new construction of 158 unit condominiums with 7,000 square feet of street level retail. At 25 Auburn Avenue are two beautiful old buildings of which I can find little provenance, and everyone could benefit were these little gems to be restored, one-half block off Woodruff Park.

This concludes the nearly 3 mile route connecting Peachtree Center/Five Points with major attractions west of Centennial Olympic Park and east to the MLK National Historic Site and trendy Old Fourth Ward.

au-Atl Life Ins
The beaux-arts style Atlanta Life Insurance Company Building is available for redevelopment. It would make a great boutique hotel with a rich history.
Auburn-Commercial-District
Auburn Avenue commercial district
A renaissance walk
new Renaissance Walk residences
Au
new Renaissance Walk residences
The historic Odd Fellows Building
The historic Odd Fellows Building
au-Atrium_055
The Atrium of the historic Odd-Fellows Building
aub ave research library apex
Auburn Avenue Research Library and the APEX Museum
auburna
Once the newest building of Atlanta Life, now is one of Georgia State University’s buildings.
Looking up, from Sweet Auburn
Looking up, from Sweet Auburn
Aub
These two little gems are right off Woodruff Park and are ripe for renovation.

While the area is full of tourists, Georgia State University students, convention-goers, business people and residents, there is room for redevelopment of historic buildings and construction of new buildings. By providing increased mobility and convenience, the Atlanta Streetcar opens investment opportunities in 30 historic or available buildings within a few blocks of the route– over 80 acres of underutilized land. These opportunities and improvements will increase the quality of life for residents, employees, students, visitors, and shoppers in the area.

SOR_2013_Final-p14 SOR_2013_Final-p15

Atlanta is expecting you, but doesn't wait.
Atlanta is expecting you, but doesn’t wait. It’s always on Fast-Forward!

Get on the Atlanta Streetcar Gravy Train.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s