151 years have passed since Atlanta’s 15,000 citizens were evacuated and many of the buildings on Peachtree, along with most other buildings and infrastructure in Atlanta, were destroyed during the Civil War.
Just 25 years earlier, it was just a narrow native American trail along a forested low mountain ridge.
Today, powerful PEACHTREE STREET is the backbone of Atlanta, which has the 17th largest economy in the world.
And that power is growing stronger, day by day.
National and world headquarters are moving here week by week, including Mercedes-Benz, Porsche, NCR, Pulte Homes, Krystal, Invesco, Sage, Twitter, Spanx, Information Security Co., Prince Tennis, Wedge Technology, as well as a giant operational hub for State Farm Insurance. Even the New York Stock Exchange is owned by an Atlanta company, ICE, Intercontinental Exchange. Atlanta and Georgia is the fourth largest producer of films in the U.S. and new film studios are sprouting like weeds.
Today, over 120 projects– all multi-million dollar ones– are planned, proposed, or under construction within 4 blocks of Peachtree Street.
Although most projects are near the eight mile stretch from Downtown Atlanta’s Five Points, along the burgeoning Midtown Mile, to the swank Phipps Plaza in the booming commercial district of Buckhead, the building boom now extends north along Peachtree through Brookhaven village, Chamblee, and Doraville, which are all on the MARTA subway/ heavy rail line.
Fifteen miles northeast, where Peachtree Industrial Boulevard intersects with the Perimeter highway, lies the old town of Doraville. The first project, called Nexus, is transforming a long defunct Kmart shopping center into one of metro Atlanta’s biggest redevelopment projects. A $150 million mix of apartments, senior living, 44,000 sf of street side retail and restaurants, office buildings, and a hotel, are in planning phases.
The second project, called ASSEMBLY, is being constructed on a 165-acre brownfield which was, for decades, the massive GM manufacturing plant. Already under construction is 60,000 sf of sound stages, 20,000 sf of production facilities and offices. At build-out, the film studio will total 270,000 sf. Other districts will include housing neighborhoods, the Yards District with dining, entertainment, parks, art, retail and other businesses. “With an expected build-out of over 10M SF of mixed-use development over the next decade and an estimated economic impact upwards of $3B, we expect ASSEMBLY to be a game changer for Atlanta,” says Integral’s Christopher Martorella.
A mile towards the city, is the town of Chamblee. Under construction is a mixed-use community called The Olmstead, after the landscape architect who designed Central Park and Atlanta’s Druid Hills. Olmstead’s son was involved in the design of Atlanta’s famed Piedmont Park. The project will encompass retail, apartments, townhomes, and live-work units.
Adjacent to Chamblee, just south on Peachtree Industrial Blvd, is the toney city of Brookhaven, just north and adjacent to Buckhead, Atlanta. Brookhaven has experienced much growth since its incorporation as a city in 2012, though it was developed as the first golf club community in 1910, near the 1835 chartered Oglethorpe University.
As Peachtree winds through Buckhead, the cosmopolitan vibe really becomes palpable. Over 40 projects in planning or construction include 3 parks, several multi-use trails, hotels, office buildings, luxury retail and top-chef restaurants galore, and upscale apartment, condominium and mixed-use developments.
A new sculptural bridge will surround Peachtree as it crosses from Brookwood/Buckhead into Midtown.
Of course, Midtown is virtually exploding with projects.
Over 40 projects– just within a few blocks of Peachtree– are in planning or construction. These include NCR’s corporate headquarters and other technology-related office buildings, an expansion of the Atlanta Botanical Garden, a hotel, streets of retail and foodie restaurants, as well as thousands of apartment and condominium units. Top-rated Georgia Tech is expanding their technology campus on both sides of the I-75/I-85 Connector with high-rise dorms and sophisticated educational facilities aligned with major technology corporations moving to Atlanta from across the globe.