Trio of Striking New Midtown Projects

Three New Proposals Show Potential for Architectural Excellence in Midtown

I was really hoping for it– that JPX Works would build a midtown tower with the striking character of their planned Buckhead Tower.

Today, JPX Works announced their plan to build a sexy new 24-story residential tower at Peachtree and 3rd Street, next to Hotel Indigo and The Georgian Terrace. The design echoes Jarel Portman’s planned tower in Buckhead, while still having its own distinct uniqueness. Both skyscrapers were designed by New York-based ODA Architects who are helping to push the boundaries of current architecture being constructed in Atlanta.

The glassy base of the building shows retail and restaurant space adding positive pedestrian activity to the neighborhood. I say “positive”, because I owned on Third Street during the 1990’s when it was frequented nightly by drag- and trans- prostitutes. Ahh, the ‘good old days’ were oddly wonderful! But that was over a generation ago and this is a premiere location.

No announcement yet on whether this stunning building will be apartments or condominiums.

Glamorous New JPX Works Residential Tower at 3rd and Peachtree
View over the Fox Theatre Historic District
Inviting and urbane base of the Peachtree & 3rd tower

Just four blocks north on Peachtree,

Hanover and Loudermilk, developers just announced their joint venture on a 29-story tower to be built at 7th Street. Solomon Cordwell Buenz Architects, who I have worked alongside in Chicago, designed a narrow four story base of retail (11,220 sf) and offices (43,000 sf) fronts Peachtree with retail and four floor podium of well-disguised parking fronts Juniper St. A slender, sleek tower curves smartly above allowing views between nearby towers.

This site is between the new condo building under construction at 7th St and Bulldogs– the last gay bar of the many that lined Peachtree for a quarter century.

Hanover Tower from Juniper St
Retail along Juniper St
Retail and offices at Peachtree and 7th St


The third project du jour is right in between the two towers described above, along Juniper, between 4th and 5th Streets.

This is a beautiful mid-rise building. The 7-story cubist-modern sensitively terraces down to just 3 stories at the rear alley where historic homes remain along Piedmont Avenue. The development, called Juniper & 5th, will have 158 apartments and replaces 2 uninteresting commercial buildings and several parking lots.

juniper5th300corner-R1 juniper5th-300rear-R1

Midtown continues to evolve into the magnificent place it has always had the framework for.



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