Curbed Atlanta issued Breaking News on Friday…
A Demolition Permit has been Issued for Excelsior Mill.
The ca. 1890 Georgia granite, wood and steel industrial building may be the finest example extant of an 19th c. Atlanta industrial building– especially due to it’s extensive original hand wrought iron machinery still intact.
The loss of the music venue, itself, is notable for many, a crime for some, but as we saw on Peachtree St a decade ago, loud music clubs don’t seem to “mix” well with residential neighbors. Even if they are landmark-level Atlanta favorites. Sad, crazy, but true.
However, let’s get real, the industrial look is super hot right now (even more so– and it has been hot for many years). As well as anything that is authentic. We are all wanting authenticity, whether you are a millennial or not. Well, there could be nothing more authentic than North Avenue’s Excelsior Mill.
Sure, to some, it is a dump. It is ugly. But before the upstairs was painted black (above) it looked a bit better. And, with some restoration, new windows and adaptive reuse, you’d be surprised how cool looking this building could be. In San Francisco or New York, it would be worth many more millions. It could be here, too.
Previous Mayor of Atlanta Maynard Jackson called this (below) “a hunk of junk”, wanting it razed immediately:
The old mill would make several great rustic contemporary restaurants…
TECH, law firm, architects’ or investment bankers’ offices…
Awesome sexy gym, amazing boutique hotel…
or new Atlanta Museum of Industrial Design.
Really, do we need anymore dull, mediocre-designed apartment buildings in the trendy O4W neighborhood?
Take a look at some of these in the area: (Granted, there are some others that are good designs)
These don’t look good now, and they are brand-spankin’ new. How do you think they will look in 125 years? I’m sure they will be gone– let’s hope so.
I wonder what the developer did to these architects to design such banal buildings? S&M, I can be sure.
Will the new developers guarantee a design that is cutting edge and more interesting than the old Excelsior Mill?
“Great cities are made of layers upon layers of human constructions.”
And, no matter what you say, Atlanta will be that way one day, too. It has already begun. Why delay the building of layers of new cutting edge buildings alongside old oddities next door?
Atlanta has it with this building. Will the NPU work to save this richly textured edifice?
For instance, below are a series of pictures of changes on one block off MLK, nearby, at the Capitol, over several years:
Recommendations to NPU and anyone interested: save this building.
To the developer: Hire a great architect (you have Smith-Dalia, don’t you???); let them get creative!
They will make your money back many times over.
And you will appear to be much cooler in the process. After a few times of this, dear developer, you may actually BE cool, as well as rich.